Classical Music Start-UP

HIDALGO started out as a small, passionate group of friends. We initially set up a small association to perform new, unusual concert formats. As HIDALGO grew, we founded the non-profit HIDALGO gGmbH. Our artistic formats have been created here since 2020.

When new projects start, our small core team brings in artists, cultural managers and technicians from our network. We produce for our own festival and as co-producers for other festivals and organizers. Our work is divided internally into five areas of responsibility.

Art & Development

Art & Development

Our artistic department is our engine of innovation: this is where ideas pile up, sometimes stored in a drawer for months and suddenly transformed into intoxicating productions after passionate discussion. For such live moments, our team exchanges ideas with the artists in our network, draws inspiration from other exciting projects—and sometimes invites them to perform with us as guests. The team defines the artistic framework for the festival, within which the program develops in continuous coordination. The new HIDALGO Kollektiv is also organized here.

Performance & Production Operations

Performance & Production Operations

All the threads come together with our project managers and logistics department: Artists, pianos and venues are booked, schedules are drawn up, rehearsals are organized and hall plans are designed. Budget plans have to be checked, participants and helpers assigned and caterers ordered. Our technical team is responsible for safety at events, while in our productions it sets up stages and installations, brings light into the darkness and maintains good sound. Depending on requirements, we coordinate the front of house and back of house—and optimize what can be done better next time in follow-up discussions with the whole team.

Marketing

Marketing

Our Marketing department tells the HIDALGO story—fresh, up-close and to the point. The communications team plans campaigns, produces photo shootings, shoots videos, designs banners, writes flyers and brochures and sends newsletters to various target and demand groups. Together with our PR agency, it informs the press, manages interviews, places advertisements and maintains our online channels. Accompanying event formats are also created here as part of the overall program. Ticketing manages ticket sales, gives out free social tickets to demand groups and plans the relationship with the audience.

Development

Development

In the area of fundraising, we provide the funds to ensure that HIDALGO regularly sets off on new adventures. We talk to authorities, foundations and companies and manage the complex process from concept to project accounting. We build long-term relationships with private donors from which everyone benefits. We also sell advertisements and find good packages for our sponsors. In the area of booking, we drum up publicity for the work of our Kollektiv at other theatres and festivals. We then perform our finished productions as well as completely new, exclusively developed formats, productions and installations for and with others.

Administration

Administration

In our HIDALGO office, appointments are coordinated, birthday cards are written and ingenious plans are made in the sunny courtyard. In Munich’s Maxvorstadt district, our administration department bundles all central services: it is responsible for finance, controlling and taxation, prepares invoices and processes internal orders. It manages insurance, contracts and legal matters, ensures documentation and manages our warehouse and archive. Thanks to our office-based IT infrastructure, we have been working decentrally at HIDALGO right from the start—but we are also happy to invite people to our office and meeting rooms.

In our team, professionals and volunteers from various areas come together.

We work with a network of cultural, university, event and business partners.

The HIDALGO Board of Trustees and its members support the HIDALGO with expert knowledge and help open doors.

Our patron is the art song specialist and star baritone Christian Gerhaher.

Our projects are made possible by numerous supporters & sponsors.